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After the passing of founder Zong Qinghe, a period of mourning and nostalgia sparked renewed interest in Wahaha’s iconic products. With "flow" as a driving force, sales surged throughout the country, leading to shortages and enthusiastic customers clamoring for the familiar taste of their beloved beverages. This surge signifies more than just a short-term bump - it signifies a paradigm shift in Wahaha's approach, signaling a commitment to evolve from a nostalgic brand into a forward-thinking company.

Zong Fuli's leadership is already leaving its mark on the organization. With her background in production, market analysis, and brand management, she stands poised to usher in a new era of growth for the company. Her plans center around expanding sales channels through innovative strategies like creating more diverse product lines and strengthening ties with key customers. This approach marks a clear departure from the traditional methods used by Wahaha, emphasizing a strategic shift towards a future-focused vision.

The 2024 annual sales conference was an event where Zong Fuli outlined her grand vision for the company’s future. She emphasized building a strong network of distribution partners through increased incentives for existing and potential partners. This strategy not only ensures efficient product delivery but also fosters lasting relationships that underpin Wahaha's success.

Furthermore, Zong Fuli's focus on innovation is evident in their new ventures like the development of "zero-sugar" tea. This move demonstrates a commitment to meeting evolving consumer demands while staying true to their core values. By embracing this type of product diversification, Wahaha can ensure it remains relevant in an increasingly complex market and attract consumers who demand both familiar quality and novel experiences.

The legacy of the "Wahaha wave" is undeniable. With Zong Fuli at the helm, the company's transformation promises exciting changes. The result will be a company that leverages its rich history while navigating the complexities of today’s dynamic market with adaptability and vision, setting new standards for innovation and growth in the beverage industry.